Social Media Just for Writers
by Frances
Caballo
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GENRE: Nonfiction
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BLURB:
You wrote your book and sold copies to everyone you know. But you have
goals that extend beyond a few dozen copies sold.
How do
you achieve your dream of selling books around the world? With social media,
you can build your platform and reach readers in locales you never imaged
possible before.
In this
book, you’ll learn how to:
• Create a Facebook fan page and
actively engage with your readers.
• Optimize your LinkedIn profile.
• Tackle Instagram, Tumblr, and
Snapchat.
• Build and optimize Pinterest
pinboards for SEO to maximize exposure of your books, blog, and other landing
pages.
• Improve your blogging.
• Excel on Twitter.
• Create images for your blog and
social media posts.
The
second edition of Social Media Just for Writers is both a primer for authors
new to social media and an advanced study of platforms that weren’t widely
known four years ago. Whether you write romance, historical fiction, young
adult, or steam punk novels, you’ll find help in reaching your online audience
of new and dedicated readers.
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EXCERPT
Chapter 1
Not Sure How to Approach Social Media? CARE about
Your Readers
Among all the rules you’ll find online – the 80/20
rule (only 20% of your posts should be about your books or blog posts while 80%
of your posts should contain content from other sources), the admonitions
against using social media as a bullhorn, the warnings about over automating –
there’s also an unspoken tenet.
This tenet isn’t a rule that comes up on the
blogosphere. Instead, it’s more of a system of approach and an acronym that I
created while preparing for the San Francisco Writers Conference.
If you follow the approach I’m about to explain,
you can be sure that the time you spend on social media will generate the type
of engagement with readers that you want to have.
Once you start to use social media, be prepared to
CARE about people. I know that it seems evident to care about people online but
give me a moment to break down the acronym.
• C
- Communicate with your readers.
• A
- Answer your readers’ questions.
• R
- Relate to your readers.
• E
- Educate with stellar content.
And most of all simply care about people.
Joanna Penn devised the term social karma. As she
explains it, if you want book sales, buy books. If you want book reviews, write
reviews for all of the books you read. If you want people to like your Facebook
page or follow you on Twitter, like your readers’ and friends’ Facebook pages
and follow them on Twitter.
Reciprocate actions. And just as you might offer
money to a homeless stranger, smile at a person walking down the street, or
invite a new family from your church over for tea or dinner, take the types of
actions online that will help you to get to know the people who follow you and
want to connect with you.
In other words, be kind online. Be inquisitive. Be
responsive. Be open to meeting people and revealing parts of your life.
Let’s look more closely at CARE.
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AUTHOR Bio and
Links:
Frances
Caballo is an author and social media strategist and manager for writers. She’s
a regular speaker at the San Francisco Writers Conference. In addition, she’s a
contributing writer at TheBookDesigner.com, and blogger and Social Media Expert
for
BookWorks. She’s written several social media books including The Author’s
Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on
helping authors surmount the barriers that keep them from flourishing online,
building their platform, finding new readers, and selling more books. Her
clients include authors of every genre and writers’ conferences.
http://www.socialmediajustforwriters.com/
https://www.facebook.com/FrancesCaballoAuthor/
https://www.pinterest.com/fcaballo/social-media-just-for-writers/
https://twitter.com/CaballoFrances
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GIVEAWAY INFORMATION and
RAFFLECOPTER CODE
Frances Caballo will be awarding a $50 Amazon/BN GC to a randomly
drawn winner via rafflecopter during the tour.
Congrats on the tour and thanks for the chance to win :)
ReplyDeleteSounds great.
ReplyDeleteGood luck with the release!
ReplyDelete--Trix
This sounds like a great book - very helpful.
ReplyDeleteWhat is a good book that you have read recently? Thanks for the giveaway. I hope that I win. Bernie W BWallace1980(at)hotmail(d0t)com
ReplyDelete